Fair questions, straight answers.

The questions buyers ask before the call, answered here instead. How delivery works, at length, on the process page.

Is AI creative actually any good?

The engine produces volume; it does not decide what ships. Every asset passes a human who has shipped winning DTC ads, on brand, on claim, on angle. Volume without judgment is spam. We sell judgment at volume, and the free batch exists so you can judge the output on your own brand before paying anything.

We already have a designer.

Keep them. Designers are great at brand; they are rarely staffed to ship 80 performance variants a month and read the ad account weekly. We do the volume and the iteration loop. Your designer keeps the brand book, and we follow it.

How often do we get creative?

Daily or weekly, whichever your testing actually consumes. We set it on the first call and we hold it. If your cadence changes because spend changes, we change with it and we don’t renegotiate anything to do it.

What does it cost?

One flat monthly rate, quoted on the call after we have seen the ad account. Scope and cadence are set per account, so the number is yours, not a shelf price. Pause or cancel any month. No contracts.

Why no contract?

Lock-ins protect agencies from their own output. Our guarantee runs the other direction: if batch one doesn’t beat your control in 30 days of fair testing, month two is free. You can pause or cancel any month. We keep the account by shipping, not by clause.

What counts as “fair testing”?

Agreed test spend, our launch spec followed (placements, budget split, naming), and the batch left live long enough to exit learning. We write the exact terms into the proposal before you pay, so the guarantee is checkable, not vibes.

What happens on the call?

Twenty minutes, no pitch deck. Minutes 0–5: your numbers played back, spend, active creative count, fatigue signal. Minutes 5–15: we walk three of the ads we made you and the angle logic behind them. Minutes 15–20: if you want it ongoing, we set scope, cadence and price for your account. That’s the whole agenda.

Who executes the launch?

Your media buyer does, with our launch spec: naming, placements, budget split, kill criteria. We stay creative-only on purpose, and we read your account weekly so the next batch learns from the last one.

What if we spend under $20k+/mo?

Below $20k+/mo the iteration loop doesn’t get enough data to earn the retainer, so we’d be selling you volume without the feedback signal. Apply anyway if you’re close; if it’s not a fit now, we say so and tell you what we’d fix first.

Why is the free batch only 3–5 ads?

Because 3–5 genuinely different ads are worth more than thirty versions of one. The batch is built to give you separate swings: different people, different promises, different angles. You can tell them apart at a glance, and so can the platform. Volume matters once the ideas are actually distinct. Before that it is just production cost.

Is this just more ads?

No. More ads is easy and mostly useless. What we ship is more ideas, specified before they are made, on the eight fields we publish under our work: theme, hook, emotion, format, persona, desire, USP, key message. If two ads in a batch share all eight, one of them should not exist.

Still deciding. The free batch decides faster.

3–5 real ads, your brand, ready to launch. Keep them either way. Batch one beats your control in 30 days, or month two is free.

Apply for a free batch